Keeping Business School at a Distance: Distance Learning MBAs

Technological advances have stimulated a boom in distance learning MBA programs, but are they a viable alternative to traditional study modes? TopMBA.com discusses the pros and cons of distance MBAs.

A growing number of prospective MBA students are interested in taking a distance learning MBA program, the latest QS TopMBA.com Applicant Survey has found.

While full-time MBA programs remain the preferred choice of study, the distance MBA option is growing in popularity among middle and senior managers.

In 2011, 10% of respondents to the TopMBA.com Applicant Survey favored the distance MBA option – a 7% rise in just two years when only 3% were interested in the remote study mode.

Revolution in telecommunication and the rapid uptake of WiFi technologies has seen a growth in well-established business schools offering distance learning MBA programs.

Henley Business School in the UK, Curtin Business School in Australia, Edinburgh Business School in the UK and IE Business School in Spain, are among some of the top-ranked distance learning MBA programs in the world.

The number of well-established institutions offering these programs has led to greater public acceptance of a mode of study that was once met with great skepticism. And while students now have greater choice over which school to take their distance learning MBA, these particular candidates are also faced with a set of very difficult pros and cons to weigh up.

“One of the major disadvantages is the lack of face-to-face interaction with students and their unit instructors,” says Professor Kelvin Willoughby, director of MBA programs at Curtin University.

“Subtle human interactions such as body language and some of the spontaneity that comes with a group discussion can be lost when people are not seated in the same room,” he adds.

Feeling isolated from peers and being disengaged from the school’s academic resources is another downfall of distance MBA study, Mike Keighley, head of program administration and director of Henley Business School’s flexible MBA points out.

However, a major advantage is the ease in forming a global network of contacts.

“Some of the ‘spin off’ benefits of a traditional campus MBA, such as a strong cohort identity and network, are not so prevalent on a distance learning MBA program, but this is replaced by a global network of students,” says Alick Kitchin, business director at Edinburgh Business School, Heriot-Watt University.

The enhanced opportunity to develop an international network of contacts could place distance learning MBA students in a favorable position to find work at multinational organizations.

“The experience working remotely also helps prepare students for their future careers if they eventually choose to take up positions in multinational companies,” says Willoughby.

The most obvious benefit is the flexibility a remote modular program provides, affording these particular students the time to work and study.

However, the benefits of flexibility are more significant than allowing the freedom to juggle work commitments with the demands of distance MBA study.

“Learning while working also enables the students to put the skills and knowledge they learn directly and immediately into their ‘day jobs’. Succeeding in a distance learning MBA program also demonstrates self-motivation and excellent time management skills, which are essential in today’s business world,” says Kitchin.

Many students are attracted to the distance learning option because it allows them to travel and relocate without jeopardizing their ability to obtain an MBA qualification.

Kitchin says a high percentage of students enrolled on the Edinburgh distance learning MBA move around the world, "as one would expect in a global business environment."